Jul
04

REF: PMM/06/2018 :- PRODUCT MARKETING MANAGER :
The job holder will be a part of the Products & Marketing unit of the Bank and be responsible for product ownership of particular new and existing Bank products and services with accountability for attaining business objectives for the products and services portfolio.
Key Responsibilities
The Incumbent will report to the General Manager, Products & Marketing and will:
- Create specific Product Marketing plans for selected products and execute them in conjunction with Marketing and Business Units.
- Plan and execute promotion campaigns to foster the sales of selected products and services
- Establish and maintain external partnerships like merchants tie-ups/service provider arrangements to bolster certain products
- Design, implement and maintain certain services/products that have bankwide implication but no defined business owners viz. customer loyalty programs, staff incentive schemes, product Apps etc.
- A good awareness of financial products and services including bank accounts, payment cards and digital products.
- Ability to strategize marketing plans specific to financial products, develop action plans thereon and execute them within budgets and deadlines.Ability to identify suitable merchants and service providers and establish working relationships with them to enrich features of financial products with attractive benefits
- Ability to understand and adapt technology driven solutions in the financial products space
- Excellent communications skills; must have excellent writing and language skills
- Should be creative and technology savvy person with innovative ideas
- Should have market knowledge and contacts to establish third party partnerships to add feature benefits to financial products
- Must have at least 5 years experience in working in a Product Marketing function in a commercial bank OR in a Strategy/Client Management function in a leading Advertising Agency with experience in handling large commercial Bank accounts. Exposure to technology driven and digital products will be an added advantage. Candidates with no relevant experience as above or with purely business development/sales experience need not apply.
- Bachelor’s degree in a suitable discipline
- Preferred age 25-32 years
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